Meal ordering app
// local restaurant
Project overview
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The product:
A mobile app designed for local customers and working adults who lack the time or ability to prepare a family dinner. The goal was to make ordering meals fast, intuitive, and convenient.
Project duration:
February 2022 to April 2022
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My role:
UX Designer – responsible for the end-to-end design process, from concept to delivery.
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Responsibilities:
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Conducting user interviews and research
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Creating empathy maps, user personas, and journey maps
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Paper and digital wireframing
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Low- and high-fidelity prototyping
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Conducting usability studies and iterating designs
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Ensuring accessibility and inclusive design
User research
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To understand the target users, I conducted interviews and developed empathy maps. Insights revealed a primary user group: busy working adults. Research highlighted that time constraints were a major factor, but other challenges—such as difficulty accessing groceries or lack of convenient restaurant options—also influenced behavior.
1
Time
Users need quick meal solutions that fit into their schedules.
2
Health
Users like to consume
healthy meals made
from fresh ingredients
3
Fast ordering
Existing competitors lacked a seamless online ordering experience.
User Persona & Journey Mapping
Mapping Ana’s journey highlighted how a dedicated restaurant app could streamline ordering, save time, and reduce stress for users.
Design Process
Paper Wireframes
Initial sketches allowed rapid iteration and ensured screens addressed user pain points before moving to digital design.
Low-fidelity prototype
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Created an interactive low-fidelity prototype to test the core flows and functionality in usability studies.
Digital wireframes
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Screens were refined based on user research insights to prioritize usability and workflow.
Usability study: findings
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I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
Round 1 findings
Users wanted faster ordering and meal browsing by categories.
Round 2 findings
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Navigation needed improvement, and users requested saved address functionality.
Refining the design
Mockups
Added meal categories to support faster browsing and improved the overall hierarchy of information.
High-fidelity prototype
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Delivered a polished prototype with clean user flows, intuitive navigation, and a streamlined checkout experience.
Accessibility considerations
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Used detailed imagery and iconography for clearer guidance
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Improved navigation clarity and readability for all users
Going forward
Outcomes & Takeaways
Impact
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The app demonstrates that the restaurant is attentive to user needs, providing a fast, intuitive, and enjoyable ordering experience.
What I learned
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Early ideas are just the starting point. Iterative design, usability testing, and feedback are essential to refining and improving the product.
Next steps
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Conduct additional user research to identify new pain points
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Run further usability studies to validate the effectiveness of improvements